FAQ & How it works

The honest answers, no fine print.

A walkthrough of how the studio actually works, then answers to every common question. If yours is not here, send a message and it gets added.

How it really works

Discovery to launch in 14 days.

A step-by-step look at what actually happens between booking a discovery call and your site going live.

1

Discovery call (15 minutes)

We talk about your business, your customer, where you want to be found, and what is currently broken. No pitch, no obligation. Most decisions happen on a second call after I have looked at your specific market.

2

Proposal & tier selection

Within 24 hours of the discovery call, you get a written proposal naming the tier that fits, any add-ons, the timeline, and payment options. You decide. No pressure, no sales sequence.

3

Intake & signature (day 0)

A short intake collects business details, brand preferences, photos, and access (domain, Google profile, anything else needed). The service agreement is signed, the deposit is paid, the 14-day clock starts.

4

Build (days 1 to 12)

Copy is written, layout is designed, site is built. Google Business Profile is set up and optimized. Local SEO foundation is installed. Lead capture is wired. Branded business email is configured (Launch and Growth). You see a working preview at day 7 and day 12.

5

Launch (day 14)

Site goes live. DNS cuts over. Search Console submitted, Bing indexed via IndexNow, sitemap pinged, GBP published, lead capture tested end-to-end. The 14-day Design Satisfaction guarantee starts, and the 90-day Visibility guarantee starts ticking.

6

Support & optimize (days 15 to 90+)

Post-launch support runs 30, 90, or 180 days depending on your tier. Content edits, optimization, GBP posting, ranking work continue without additional charge. After the support window, the Care + Grow Plan ($247/mo, no contract) keeps everything running.

Pricing & payment

What it costs and how to pay.

How much does a complete marketing system cost?
Three tiers, starting prices: Foundation $2,500, Launch $4,500, Growth $5,000. Grand Opening pricing for the first 10 paying clients drops those to $1,500, $3,000, and $3,500 in exchange for a written testimonial after results land. Each tier includes the website plus a different scope of Google Business Profile, local SEO, and ongoing support. See the full pricing page for what's in each tier.
What is Grand Opening pricing?
About one-third off the standard rate for the first 10 paying clients. In exchange: a written testimonial, portfolio rights, and a 30-minute case study after results land (typically 60 to 90 days post-launch). Same scope of work, same guarantees, more personal attention. Currently 3 standard slots open. After client #10, standard rates apply with no exceptions.
How do I pay?
Three options. Pay in full upfront for a small bonus (extra revision or a $147 add-on). Standard split is 50% deposit, 50% on launch day. Or three monthly payments with a small financing premium. Accepted via Zelle (preferred, no fees), Venmo, or card.
Are there hidden fees or upsells?
No. Every add-on is listed publicly on the pricing page with its price. Anything beyond the base tier scope is quoted and approved before any work begins. The base tier price never goes up after we agree on scope.
Do you offer payment plans?
Yes. Three monthly payments available on every tier. The total is slightly higher than the upfront price to cover the financing cost. No interest, no third-party financing company, no credit check.
Why are you cheaper than agencies?
Agencies have account managers, project managers, designers, developers, SEO specialists, and overhead. Their price reflects payroll. I am one person who does all those roles. Grand Opening pricing further reflects that the studio is still building its first portfolio of case studies.
Products & what Epoch builds

Six products. One system.

What does Epoch actually build?
Six products: custom websites, local SEO + Google Business Profile, email campaigns (Klaviyo or Mailchimp), Shopify setup and help, lead capture systems, and the optional Care + Grow monthly plan. See the products page for what's in each.
Can I buy just one product or do I have to buy the whole system?
Buy one. Stack later. Most clients start with a website, add SEO at month 2, and bring in email at month 4 once the site is generating traffic worth warming up. The bundle saves about 25%, but there's no pressure.
Do you do email campaigns? Klaviyo or Mailchimp?
Yes. Either platform. Klaviyo is better for e-commerce and Shopify. Mailchimp is fine for service businesses with simpler needs. I recommend based on what you sell, but it's your call. Standard email setup includes welcome flow, sign-up form, deliverability (DKIM, SPF, DMARC), and one monthly newsletter template.
Do you build Shopify stores?
Yes. Store setup, theme customization, product upload (up to 30 SKUs with optimized copy + images), checkout configuration, Klaviyo integration, reviews app, GA4 + Meta Pixel, plus a walkthrough video for your team. From-scratch builds and audits of existing stores both available. See the Shopify product page.
What if I already have a Shopify store?
Then we audit what's there, fix the speed and conversion issues, install Klaviyo, set up reviews, and clean up the product copy. Usually 50 to 70% the price of a from-scratch build.
Timeline & process

14 days, plus before and after.

How long does the build take?
14 days from kickoff to launch, in writing. First 2 days are content and discovery, days 3 to 12 are the build, day 13 is review, day 14 is launch. If something slips because of late content from the client side, the timeline pauses. If it slips because of the studio, the next month of Care + Grow is on us.
What does the discovery call cover?
15 minutes. We talk about your business, your customer, your competition, what is currently broken, what success looks like in 90 days, and which tier actually fits. No pitch. Most decisions happen on a second call 3 to 5 days later.
How many revisions are included?
2 revision rounds during the build phase, on every tier. Each round can include multiple changes batched together. Typo fixes and small tweaks are always free and do not count as a round. Additional rounds beyond the included 2 are $147 each.
What if I need changes after the site launches?
During your post-launch support window (30 to 180 days depending on tier), changes are included. After that, the Care + Grow plan covers 2 content edits per month. Outside both, individual edits run $50 to $150 depending on scope.
Do I need to write anything before the discovery call?
No. The studio handles all copy on every tier. If you have existing content, send it. If not, the discovery call surfaces what's needed and the studio writes from there.
Ownership & technology

You own everything.

Who owns the website when it is finished?
You do. Completely. The domain, the site files, the hosting account, the Google Business Profile, the email setup, the schema, every piece of content. All in your name. Unlike Hibu, Thryv, and Townsquare (where the agency owns the site and you rent it), Epoch hands over full control on day one.
Where is the website hosted?
Cloudflare Pages. Free tier covers most small business traffic. If your traffic grows past Cloudflare's free limits, costs are typically $5 to $20 per month, paid directly to Cloudflare in your name. The Care + Grow plan covers hosting management at no extra cost.
What if I want to leave or move designers later?
Walk away anytime. The whole project is yours. Take the files, the domain, the Google profile, the email, and move them wherever you want. No contract on Care + Grow. The studio is built so leaving is easy if you choose to.
Will I be able to edit the site myself?
The site is hand-coded HTML, not a WordPress CMS. That makes it dramatically faster and more secure but means edits require touching code. Most owners do not want to do that, which is why the Care + Grow plan exists at $247/mo. If you do want to edit yourself, the Care + Grow plan can be skipped and you can hire any developer to make changes.
Care + Grow Plan

Ongoing care after the build.

What is the Care + Grow plan?
Optional $247 per month plan after your initial support window. Includes premium hosting with CDN, SSL renewal, versioned deployments, uptime monitoring, ongoing local SEO continuity, up to 2 content edits per month, monthly GBP post, one SEO article per month, monthly performance report, and priority support. No contract, cancel anytime with 7 days notice, first month free with every build.
How does Care + Grow compare to Hibu, Thryv, or Townsquare?
Care + Grow is $247/mo with no contract and you own everything. Hibu typically runs $250 to $400/mo on multi-year contract where you do not own the site. Thryv runs $300 to $500/mo, contract-locked. Townsquare runs $200 to $400/mo on contract with generic templates. On price, Care + Grow is comparable. On terms (no contract, full ownership), there is no comparison.
Can I cancel Care + Grow anytime?
Yes. 7 days notice via email or text. No questions, no penalty, no clawback. The site stays yours and keeps running on the hosting it was launched on.
Service area & industries

Who and where.

What cities do you serve?
Central Florida primary: Orlando, Winter Park, Fern Park, Sanford, Altamonte Springs, Lake Mary, Maitland, Casselberry, Longwood, Apopka, Oviedo, Lake Nona, Mills 50, Thornton Park, Downtown Orlando, and surrounding areas. Statewide remote and out-of-state remote work both accepted on request. See the service areas page.
What types of businesses do you serve?
Established small businesses across Central Florida: law firms, medical practices (HIPAA-aware), real estate, accountants, insurance brokers, contractors, med spas, dentists, salons, restaurants, events businesses, and direct-to-consumer apparel brands. Each industry has a dedicated service page.
I am a brand new business. Is this for me?
Possibly. The Foundation tier ($2,500 or $1,500 Grand Opening) is the natural fit. Before you commit, consider the $147 Local SEO Starter Guide or the $297 1-Hour Strategy Call from the toolkit. Those help you get to a place where the full build makes more sense.
I am outside Florida. Can you still build my site?
Yes. Remote work is welcome. The studio specializes in Central Florida local SEO because of geographic familiarity, but the website, GBP optimization, local SEO, and lead capture work applies anywhere in the US.
SEO & visibility

Getting found and getting booked.

Will my website rank on Google?
That is the Visibility Guarantee. Three local search terms within 90 days of launch or work continues at no cost until you are ranking. Ranking depends on competition, market size, business age, review count, and consistent execution on both sides. The studio handles its side (schema, GBP, citations, content, ongoing optimization). The owner provides accurate business info and stays available.
Do you help with Google Business Profile?
Yes, on every tier except Foundation (where it is a $297 add-on). Launch and Growth include full GBP setup or claim takeover, category optimization, services and products entry, 20+ photos uploaded, posts scheduled, and Q&A pre-populated. The Care + Grow plan adds ongoing monthly GBP posts.
What is the Visibility Guarantee exactly?
If your site is not ranking on page 1 of Google for at least 3 local search terms relevant to your business within 90 days of launch, the studio continues working at no additional cost until you are. The 3 search terms are agreed in writing at the start of the build. Excluded: terms with no local intent, terms with only 1-2 monthly searches, or markets where the business has 0 reviews after 90 days.
Do you offer ongoing SEO?
Yes, via the Care + Grow plan at $247/mo. Includes continuous local SEO work, monthly GBP posts, one SEO article per month, monthly performance report, and adjustments as Google's algorithm changes. No contract.
Practical

The trust stuff.

Are you a real business?
Yes. Epoch Brand Design is operated by Isaac Zepeda, founded 2026, registered in Florida. Based at a real address in Fern Park, FL (Seminole County). Direct phone at (321) 405-5993. Direct email at isaac@epochbranddesign.com. No call center, no offshore team, no white-label fronting.
Why are you so affordable?
One person, no payroll or office overhead. I use modern tools (including AI for production speed) which doesn't change my judgment or accountability but does make me faster. Intentionally underpricing as a new studio while building case studies (Grand Opening rates). Take 2 builds per month maximum.
What about emergency support?
During the post-launch support window, emergency response is included. After that, the Care + Grow plan includes priority response measured in hours. If your site goes down outside both windows, send a message; the studio will help, but billable.
Can I see examples of your work?
Yes. See the portfolio page for current builds in progress, the contractor capability showcase with 11 trade-specific concepts (HVAC, fence, roofing, landscape, plumbing, pool, electrician, painter, handyman, pest, pressure washing), and concept work for law firms and medical practices. New case studies launching across summer 2026 as builds go live.
What if my question is not here?
Send a message via the contact page or call (321) 405-5993. Most questions get answered within a few hours, and useful ones get added to this page.
Ready when you are

Book the 15-minute call.

No pitch, no obligation. We talk through what's broken and what would actually help.